Metaverse & NFTs Deep Dive

An NFT is a digital asset that is unique and singular, backed by blockchain technology to ensure authenticity and ownership. An NFT can be bought, sold, traded, or collected. Virtually anything can be an NFT: art, sports highlight clips, game items, even information.

Many brands are focusing on what they can do with NFTs and tokens as an entry point into the Metaverse, so we wanted to a bit of a deep dive into the Metaverse x NFTs

How Do NFTs Fit in the Metaverse Economy?

NFTs are a primary driver of today's marketplace and game transactions. Brands are also exploiting these assets to connect their online and offline activities. The following six categories summarise NFT activity in the Metaverse

NFT Buying

There's a massive market for non-tangible (NFT) in the digital world. Consumers are willing to spend crypto or real money to acquire the right digital items directly from the minter or in peer-to-peer, eBay-style secondary markets.

NFT Earning

In many blockchain games, people can earn an NFT by completing challenges or tasks, or winning them as prizes. These reward systems lead to a more active user base and lively communities. At the very least, play-to-earn models give people a sense of pride.

NFT Trading

People trade NFTs with each other to acquire a specific item. This could be to complete an NFT set, as an investment, or to finish a task in a game. Trading keeps items moving and gives a liveliness to the economy.